About me

I am Lorena

I always believed that when you want to improve, everything around you also improves. Since I started in the working world, I have worked for small companies, SMEs and multinationals, and if there is something I learned is that it is your desire to improve yourself that makes you reach great projects that fill your soul. Enthusiasm and the desire to grow are always the key.

I like to travel and create content to teach what I know giving a human touch to the #tech part.

My history

I started as a process analyst, then digital marketing analyst and finally data analyst. Regarding my experience, I worked on projects for large companies such as banks, ecommerces and different types of services. When it comes to listening to customer needs I think the most important thing is to understand how each one expects to consume data. I have worked with entrepreneurs and with large corporate boards of directors in which if you lose 1 hour of data measurement everything can be chaos.

Today, I am living in Spain and creating my own personal Data and Analytics brand. Meanwhile, I continue to collaborate with both multinational companies and startups, at an international level, in data analysis for large clients. And I believe that with humility and willingness to learn, we should always be willing to keep growing and expanding our ideas.